Persado COO Assaf Baciu on Generative AI and its Role in Retail Strategy for...
The changing relationship between retailers and consumers is a hot topic today. Consumer expectations for high-quality experiences continue to rise while retailers continue to fight for customer...
View Article4 Surprises From Analyzing Holiday E-commerce Campaigns
Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black...
View ArticleLove Language: Valentine’s Day Marketing Messages that Inspire Spending
Holidays, especially those that involve gifting, are filled with opportunities for marketers to inspire consumers to buy something special for themselves or a loved one. Let’s face it, people feel a...
View ArticleWhy “New Year, New You” is the Worst-Performing Retail Digital Marketing...
People have long been fascinated by the idea of reinvention. It’s an alluring concept. But, is reinvention an effective approach to a retail digital marketing campaign? Does it have a positive effect...
View ArticleShoptalk 2023 Shines the Spotlight on Generative AI, Retail and E-commerce...
Thousands of the biggest names in retail and e-commerce gathered once again in Las Vegas for Shoptalk 2023 to discuss the latest retail and e-commerce technology trends. This year retailers wanted to...
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How Carrefour Achieves Digital Campaign Uplift
The retailer and grocer Carrefour had begun a digital transformation initiative well before the COVID-19 pandemic accelerated e-commerce adoption by the grocery sector. One of the top 10 retailers in...
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Generative AI in E-commerce: 6 Top Use Cases
Generative AI is the biggest thing in e-commerce since free two-day shipping. It’s transformed everything from the digital shopping experience to back office operations and everything in between....
View Article5 Considerations to Adopting AI in Retail
Over the past year alone, it seems like almost everyone is using or at least talking about Generative AI. From college kids writing term papers to large corporations looking to scale fast, AI is just...
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